Lay’s introduces ‘savory’ new chip flavor created by winner of $1 million contest with 70K submissions

She cashed in her chips.

Lay’s introduced a new chip flavor chosen from tens of thousands of suggestions in its annual $1 million contest Tuesday.

The Bacon Grilled Cheese, created by Paula George from Okla., beat out more than 70,000 other submissions in the “Do Us A Flavor” contest and will be sold at grocery stores nationwide.

“Submitted by Paula George from Sapulpa, Okla., this winning flavor is a savory, nostalgic ode combining two of everyone’s favorites – bacon & grilled cheese!” the snack brand stated on its website.

“George drew inspiration from her late father’s bacon grilled cheese recipe and hopes the flavor will bring fans a similar memory of a delicious favorite meal, enjoyed on the cheesy crunch of a Lay’s potato chip.”

Fans voted on the contest’s three finalists from April to June. The two runner-ups pitched a Valentina & Lime and Wavy Korean-Style Fried Chicken flavors.

While they lost out on the grand prize, the runner-ups will still be given $500,000 each. Their flavors will also be featured in grocery stores, but only for a limited time.

“I am so honored to be named the Lay’s Do Us A Flavor winner. Seeing Lay’s Bacon Grilled Cheese flavored potato chips brought to life was a dream come true in itself, George said, as reported by News 9.

“And knowing that thousands of Lay’s fans across the country tried and loved it, just as much as I did, fills me with immense joy and gratitude for this opportunity,” she added.

The snack company’s annual contest started in 2012 and boasts a class of oddball winners from diverse flavor palates including the since-discontinued Cheesy Garlic Bread and Southern Biscuits and Gravy. Some previous winners have returned as limited-time offers, often around the time of the contest.

In October, Balenciaga made a $1,800 handbag that looked like a replica of a giant Lay’s potato chip bag.

Some people, though, just like having an opportunity to be creative and don’t care about monetary prizes.

Last year, the city of Madison, Wisco. hosted a contest to name its new snowplow. The 3,000-odd residents who turned up to vote eventually settled on “Rosie the Rubbisher,” a play on World War II-era Norman Rockwell icon Rosie the Riveter.