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UK-based premium strap specialist The Strap Tailor Ltd. has teamed up with Digital Tails Group and Cyberfox Agency to deliver a new web-based 3D configurator that elevates the luxury accessories shopping experience.

Through the platform, customers can design fully customised watch straps, experimenting with different leather grades, stitching finishes, edge treatments, buckle options, padding variations, and perforation styles. The high-fidelity 3D display offers a seamless visualisation, while full integration with Shopify enables smooth transactions and Klaviyo powers personalised marketing journeys.

Once a design is confirmed, customers receive a comprehensive PDF summary with a shareable configuration link, making it simple to showcase their designs and amplify word-of-mouth reach.

Built for Scale and Engagement

Developed using Three.js, Vue.js, and the Shopify API, the configurator is optimized for desktop and mobile devices and blends seamlessly into The Strap Tailor’s existing online store. The solution is designed for long-term scalability, with future upgrades including:

  • Exclusive branded watch collections to expand product offerings
  • Augmented reality (AR) try-on to boost conversion rates
  • Social commerce integrations to increase organic reach

By combining cutting-edge visualization with a frictionless purchasing journey, the platform positions The Strap Tailor to compete strongly in the $50B+ global luxury watch and accessories market.

Voices from the Collaboration

David Richards, Founder of The Strap Tailor: “Our customers told us they wanted a more personal and interactive way to explore our products. This platform delivers exactly that, making it easier than ever to experience our craftsmanship while giving us a unique edge in a competitive market.”

Aleksei Shestakov, Chairman of the Board & CMO, Digital Tails Group: “We built this tool from day one with scalability in mind. By integrating directly into Shopify and using Verge3D, we’ve created a lightweight, high-impact solution that meets performance needs without overextending resources.”

https://digital-tails.group/the-strap-tailor-case-study

 

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