Long John Silver’s just ditched its fish logo — because fried chicken has taken over fast food

What the cluck?

Ordering chicken at a seafood chain may sound like a real fish-out-of-water scenario — unless yu’re at Long John Silver’s, apparently.

As fried chicken continues its reign over the fast-food world, the 56-year-old fast seafood joint has opted to update its brand from surf to turf.

Famous for its old-fashioned fry baskets, Long John Silver’s has dropped the golden fish emblem from its logo and swapped it with a chicken.

They also added the phrase “Chicken + Seafood” to the rebranded logo.

In the coming months, the new logo will roll out across properties and materials, though it has already been changed on Long John Silver’s official website and social media accounts.

The design will also appear on a new chicken icon wrap on the Long John Silver’s Front Row Motorsports car during the South Point 400.

The brand did not report whether the changes are permanent and franchise-wide. The Post has reached out for more information.

“Guests have been telling us for years that our chicken is a best-kept secret,” Christopher Caudill, Long John Silver’s senior vice president of marketing and innovation, said in a statement.

“Our hand-battered chicken strips — known as Chicken Planks — are every bit as crave-worthy as our legendary fish. It’s time we let that secret out.”

The change comes as the restaurant has been doing product testing at the flagship location in Louisville, Kentucky, that featured multiple chicken products, including spicy Nashville hot chicken and seafood, chicken wraps with Crumblies, sauces and more.

The brand said the testing was successful and “overwhelmingly positive” with guests. They’re also highlight their chicken products as part of their $6 Basket lineup.

However, Long John Silver’s emphasized that seafood remains a foundation of the brand.

“This brand was built on making the coastal experience accessible to everyone, so seafood will always be part of our DNA,” Caudill said. “But chicken is also part of our heritage—and a big part of our future—so it deserves its rightful place on our logo, our menu, and our guests’ tables.”