Here’s the skinny on Chipotle’s new “GLP-1 friendly” menu.
This coming Tuesday, Chipotle will debut its High Protein Menu –and it proves how weight-loss drugs such as Ozempic and Wegovy are altering the way people eat.
“With the rise of GLP-1s and a broader focus on macronutrients, Chipotle’s new High Protein Menu offers more ways for guests to get the protein they want in the portions that work for them,” the company declared.
Among the items is a small 4oz bowl of chicken or steak, designed as an add-on or a snack for protein-minded bodybuilders — or possibly as a main meal for those on Ozempic without much of an appetite.
“We designed GLP-1-friendly builds to generally align with widely shared guidance: approximately 300 to 550 calories, 20 to 40 grams of protein, and 6 to 12 grams of fiber,” Chris Brandt, Chipotle’s chief brand officer, told Fast Company. “Our goal is to make it simple to find options that fit those ranges.”
Known as a “High Protein Cup,” Chipotle says it the new addition was inspired by fans looking to boost their protein intake.
Social media users have previously shared that when they want a high-protein snack with nothing else, they’ll walk into Chipotle and simply ask for a side of chicken.
Two items on the new High Protein Menu are also specifically described as “GLP-1 friendly” — the High Protein-High Fiber Bowl and the High Protein-Low Calorie Salad.
The full High Protein Menu includes:
- Double High Protein Bowl (81g protein, 11g fiber, 760 calories) – A high protein burrito bowl featuring double Adobo Chicken, light white rice, black beans, fajita veggies, fresh tomato salsa, Monterey Jack cheese and extra romaine lettuce
- High Protein-High Fiber Bowl (46g protein, 14g fiber, 540 calories) – A GLP-1 friendly bowl featuring Adobo Chicken, light brown rice, black beans, fajita veggies, roasted chili-corn salsa, fresh tomato salsa and romaine lettuce
- High Protein-Low Calorie Salad (36g protein, 10g fiber, 470 calories) – A GLP-1 friendly salad featuring Adobo Chicken, Supergreens lettuce mix, fajita veggies, fresh tomato salsa and guac
- Double High Protein Burrito (79g protein, 6g fiber, 840 calories) – A high protein burrito featuring double Adobo Chicken, fresh tomato salsa, fajita veggies, Monterey Jack cheese and romaine lettuce
- High Protein Cup with Adobo Chicken (32g protein, 180 calories) – A 4-ounce side of Adobo Chicken packed with flavor and real protein — the perfect snack or extra side of protein to add to any order.
- Adobo Chicken Taco (15g protein, 190 calories) – A soft flour tortilla, Adobo Chicken, fajita veggies, fresh tomato salsa, Monterey Jack cheese and romaine lettuce
“For years, guests have used Chipotle’s customizable offerings to build high protein and fiber-filled meals on their own,” Chris Brandt, President and Chief Brand Officer, said in a statement.
“This curated menu brings that fan behavior to the forefront with clean ingredients and flexible portions, making protein and other dietary goals easier to reach.”
The company cited the International Food Information Council’s 2025 Foot & Health Survey, showing that high-protein diets have been the top diet pattern in the U.S. for three consecutive years. Plus, 70% of Americans are prioritizing protein and more than one-third have increased their intake in the past year.
In the U.S., prices for the new menu start at $3.50 for a Single Chicken Taco at select restaurants, and the national weighted average price of a High Protein Cup of Adobo Chicken is $3.82.
Aside from Chipotle, Smoothie King has been one of the only other restaurant companies to directly recognize the GLP-1 movement, offering a new menu with GLP-1 smoothies focusing on high protein, fiber and zero added sugars.
Starbucks also jumped on the trend, adding Protein Cold Foams and Protein Lattes to its permanent menu. CEO Brian Niccol explained to Axios in June that the new innovation is geared toward a number of consumer groups, such as 20-year-old males, 50-year-old females and people taking GLP-1s.
Each Protein Cold Foam has 15 grams of protein per grande, while each protein latte — made with 2% protein-packed milk — will have anywhere from 15 to 36 grams per grande.
Read the full article here
