From first-time buyers to retirement savers, many Americans are turning to gold as a hedge against uncertainty. Recently, prices have climbed to historic highs, as investors flock to traditional safe-haven assets such as gold and silver. Those precious metals are in demand amid renewed international tensions that have unsettled investors.
If you’re considering buying gold in 2026, here’s a primer on what’s driving the price surge, what kind of gold to buy and how to buy it safely.
Why gold prices are surging — and why people are still buying
Gold prices jumped nearly 3% in a single day after the United States captured Venezuelan President Nicolás Maduro. Spot gold rose to a one-week high of $4,455.42 per ounce, putting it within about $100 of the record high set in late 2025. U.S. gold futures climbed even higher, reaching around $4,480 per ounce in New York trading.
This kind of move follows a familiar market pattern: When geopolitical events threaten global stability or energy supplies, many investors turn to safe-haven assets like gold and silver to protect their money.
Even with prices already near record levels, interest in buying gold remains strong. Many people buy it less as a way to make quick profits and more as a way to protect against uncertainty, inflation and market swings. Some buyers value gold for its long history as a hedge during times of conflict, while others use it to diversify their portfolios when stocks, bonds and currencies feel unstable.
Coins, bars or a Gold IRA? Understanding your main options
If you’re thinking about buying gold in 2026, one of the first decisions you’ll face is what type of gold to buy. There’s a wide range of options to invest in, from physical gold bullion like coins and bars, to retirement accounts that hold gold on your behalf. Understandably, choosing the right one can feel overwhelming, especially for beginners.
Understanding the differences between coins, bars, and Gold IRAs can help you decide which option best fits your budget, financial goals, and plan for incorporating gold into your portfolio. Each option serves a different purpose and comes with its own trade-offs.
Gold bullion coins: Flexible and beginner-friendly
Gold coins are often the starting point for first-time buyers and collectors. Popular options like government-issued American Gold Eagles or Canadian Maple Leafs are widely recognized, easy to resell and available in smaller sizes, though they typically cost more per ounce than bars and require secure storage.
Pro tip: Many buyers work with established dealers such as American Hartford Gold, Thor Metals and Priority Gold to compare coin options and pricing.
Gold bullion bars: Lower premiums for larger purchases
Gold bars are often chosen by buyers making larger, long-term investments who want to maximize the amount of gold they receive for their money. Bars usually offer a lower cost per ounce and simple, weight-based pricing. However, they can be harder to resell and require secure storage and insurance.
Pro tip: Dealers like Thor Metals and Priority Gold offer a range of bar sizes, allowing buyers to choose options that match their budget and storage plans.
Gold IRAs: Tax-advantaged retirement diversification
A Gold IRA lets you hold physical gold inside a retirement account, such as an IRA or a 401(k) rollover, with the metal stored in an IRS-approved facility rather than at home. These accounts are designed for long-term retirement savings and offer potential tax advantages and professional storage, but they also involve setup and custodial fees and must follow IRS rules
Pro tip: Companies like Goldco and American Hartford Gold specialize in Gold IRAs and help guide investors through the rollover and setup process.
Gold buying checklist: how to buy safely at today’s prices
Whether you’re buying physical gold bullion or investing through a Gold IRA, this checklist can help you approach gold buying with clarity and confidence — even in a high-price environment — and avoid common mistakes in 2026.
Before you buy, consider the following:
- Know the spot price and dealer premiums: The spot price reflects gold’s current market value, while dealer premiums cover costs such as minting, distribution and service. Premiums can vary widely by product and seller, so it’s worth comparing prices.
- Decide how you want to own gold: Choose between physical gold bullion (coins or bars you own directly) and a Gold IRA, which holds gold in a retirement account with professional storage. Your choice should reflect your goals, time horizon and comfort with storage.
- Choose a reputable dealer: Look for clear pricing, transparent policies and responsive customer support. Be cautious of high-pressure sales tactics or claims that urge you to buy immediately because of short-term price moves.
- Understand storage and insurance options: Physical gold requires secure storage, whether that’s a home safe or an insured third-party vault. Gold IRAs require IRS-approved storage facilities.
- Review all fees before purchasing: Factor in shipping, storage and insurance costs, as well as setup and custodial fees for Gold IRAs. These expenses can affect your total investment over time.
- Think long term: Gold is often used as a hedge and diversification tool, not a short-term investment. Consider how gold fits into your broader financial plan rather than focusing solely on current prices.
Trusted gold dealers to consider in 2026
Choosing a reputable gold dealer is an important part of buying gold safely. The companies below offer a range of options, from physical gold coins and bars to Gold IRAs, along with customer support to help buyers understand pricing, storage and rollover requirements. While each dealer serves a slightly different type of investor, all are established providers that can help you add gold to your financial plan in 2026.
American Hartford Gold
American Hartford Gold is a well-known precious metals dealer that specializes in physical gold and silver, as well as Gold IRAs. The company focuses heavily on education, making it a popular choice for first-time buyers who want clear explanations of pricing, products and the buying process.
American Hartford Gold also assists customers with retirement account rollovers and works with IRS-approved custodians for secure storage. Its emphasis on customer service, transparency and guided support helps investors feel more confident when adding gold to their portfolios.
Goldco
Goldco is best known for its focus on Gold and Silver IRAs, helping investors use precious metals to diversify retirement savings. The company specializes in rollovers from existing IRAs and 401(k)s and provides hands-on support throughout the setup process.
Goldco’s value proposition centers on retirement planning rather than short-term buying, with an emphasis on compliance, secure storage and long-term diversification. This makes it a strong option for investors primarily interested in using gold as a hedge within a tax-advantaged retirement account.
Priority Gold
Priority Gold is a well-established precious metals dealer that offers both physical gold coins and bars and Precious Metals IRAs to help investors diversify portfolios and plan for retirement. The company combines personalized service with educational support to guide buyers through product selection, premiums, and rollover or IRA setup.
Priority Gold also offers buyback programs, which can be appealing to investors who want added liquidity down the line. Its combination of product variety, customer guidance and resale options makes it a solid option for investors focused on physical gold ownership.
Thor Metals
Thor Metals offers both physical bullion and Precious Metals IRA options, providing flexibility for investors who want direct ownership as well as tax-advantaged retirement exposure. The company carries a range of gold coins, bars and IRA-eligible products, making it suitable for both smaller purchases and larger allocations.
Thor Metals stands out for competitive pricing and a straightforward buying experience, helping buyers compare options and understand premiums. Its combined retail and IRA offerings appeal to investors who want a single partner for multiple gold investment paths.
Which gold investment option makes sense for you?
There’s no one-size-fits-all answer when it comes to buying gold. The right choice depends on your goals, budget and how long you plan to hold your investment.
In general, gold coins tend to work best for first-time buyers or those investing smaller amounts, while gold bars may make more sense for larger, long-term purchases. For investors focused on retirement savings, Gold IRAs offer a way to hold physical gold inside a tax-advantaged account.
To explore your options, use the interactive map below to compare trusted gold dealers, see available services and find providers that can help you buy gold or open a Gold IRA based on your needs.
FAQs about buying gold in 2026
Is gold a good investment right now?
Buying gold at record highs isn’t necessarily a mistake if the goal is long-term diversification rather than short-term gains. Many investors use gold as a hedge against inflation, currency risk and market volatility, especially during periods of economic or geopolitical uncertainty.
Is it better to buy gold coins or bars?
Gold coins are often easier to resell and available in smaller sizes, making them popular with first-time buyers. Gold bars typically offer a lower cost per ounce and may make more sense for larger, long-term investments.
What is a Gold IRA and how does it work?
A Gold IRA is a retirement account that allows you to hold physical gold instead of traditional assets like stocks or bonds. The gold is stored in an IRS-approved facility, and the account is subject to the same tax rules as other IRAs.
How much gold should I own?
There’s no universal rule, but many financial professionals suggest limiting gold to a portion of a broader portfolio. The right amount depends on your risk tolerance, investment goals and overall financial situation.
Is buying physical gold safe?
Buying physical gold can be safe if you work with reputable dealers, understand pricing and store your gold securely. It’s important to factor in storage, insurance and liquidity before purchasing.
