Researchers examining footwear fit in March 2026 discovered significant differences between actual foot measurements and the dimensions used in many shoes. The findings suggest that sizing systems may overlook key factors that influence comfort.
The research also highlighted differences between left and right feet, which may make finding a consistently comfortable fit more difficult.
These results support earlier studies showing that between 63% and 72% of people wear shoes that are the wrong width or length.
Common issues include heel rubbing, tightness around the forefoot, slipping during movement, and the need to purchase larger sizes for extra room.
Charles Denton, Managing Director at DB Wider Fit Shoes, says shoe discomfort is often accepted unnecessarily.
“People often think they just have awkward feet, when in reality many shoes are made to fit a fairly limited range of foot shapes and widths,” says Charles.
“We regularly hear from people who have spent years buying larger sizes just to feel more comfortable, or avoiding certain styles altogether because they expect discomfort after a few hours.”
“For many people, it is not necessarily about needing a different shoe size. It is about needing footwear that better accommodates the natural shape of their feet.”
Experts note that comfort depends on more than just shoe length.
Width, depth and foot shape all play a role, particularly for people who spend long hours on their feet.
The findings add to growing evidence that traditional sizing may not meet the needs of many consumers.
For those who have never found a perfect fit, the study offers a possible explanation.
