Balloon drop pulls massive Lego display onto New Year’s Eve arcade revelers, injuring 10

A Lego display at a packed arcade in Massachusetts collapsed Tuesday afternoon when employees triggered a New Year balloon drop — injuring 10 people, including eight who were sent to the hospital.

The shocking caught-on-camera accident during the “Happy Noon Years” event at In The Game on Lowell Street in Peabody, Massachusetts, stunned the crowd of revelers.

In a video obtained by NBC Boston, the crowd chanted and cheered ahead of the balloon release.

But as soon as the barrage fell, it took with it a display of Legos assembled into what looked like an old-school arcade game — which then tumbled directly onto spectators a dozen feet below.

Ten people were hurt, according to Peabody police. Eight of those hurt were sent to the hospital, while two declined medical transport. It’s unclear if any of the victims were children.

“I didn’t know anybody was hurt until after,” Keegan Oblenes, 13, told NBC Boston.

He added that it took a minute for the crowd to figure out what happened — and that the noisy collapse had actually hurt people at the sold-out event.

“Then I was sort of worried and everybody started clearing out and then an ambulance showed up,” he said. “And a fire truck. And then the stretcher came out.”

Crews cleared the scene by 12:45 p.m.

Another video posted to Facebook showed the net of balloons tied to the Lego display — and the collapse as the weight of the balloons being pulled took the Lego display down.