It’s a Barbie world; we’re just living in it.
Thanks to buzz generated by Greta Gerwig’s in-progress film “Barbie,” being bleach blond and rocking hot pink ensembles a la the iconic Mattel doll is no longer limited to the toy shelves.
Plenty of Barbie girls, inspired by the forthcoming movie’s star, Margot Robbie, and her parade of pretty pink outfits, have taken over TikTok, bringing the BarbieCore trend to life.
The hashtag #BarbieCore has more than 7 million views on TikTok and, according to Google Trends data, the spike in interest for Barbie has never been higher as fans wait for the live-action movie, set to be released in 2023.
But it’s Robbie’s uncanny resemblance to the original blonde Barbie that has hordes of people — and celebrities — thinking pink.
Photos of the 31-year-old Australian babe riding in a pink corvette and rollerblading at Venice Beach — with Robbie fashioned in all pink, of course — had fans reeling on TikTok, where the hashtag #MargotRobbieBarbie already racked up 4.2 million views in a matter of days.
“I just wanna say that seeing these paparazzi photos of the filming of ‘Barbie’ make me wanna see this movie so freakin’ bad,” TikToker Kirbie Johnson gushed in a clip with over 325,000 views.
It’s not just women clamoring for Barbie, everyone’s favorite childhood toy who celebrated her 60th anniversary in 2019, either. The much-anticipated film from the three-time Oscar nominee got an endorsement from Marvel’s “Shang-Chi” star Simu Liu, who signed onto Gerwig’s film after his agent called the “Barbie” script one of the best he’s ever read and convinced him to audition for a role.
“He literally said this verbatim,” Liu told GQ UK. “He was like, ‘If I could stake my career on any one script, it’s the ‘Barbie’ script. I really think you should do it.’”
Director Gerwig, known for Oscar-winning “Lady Bird,” is putting a new spin on the age-old plastic classic. While people might think they know what’s in store for a flick about Barbie, a doll created in 1959, it may not be the piece of cinema viewers are expecting.
“I wish I could just show you what we do day to day because it’s crazy,” Liu revealed to GQ UK, describing the set as “wild” and “incredibly unique.”
While Gerwig may be expanding Barbie outside the doll box, Robbie’s costumes, designed by Oscar-winner “Little Women” costume designer Jacqueline Durran, have entered the fashion zeitgeist with women — and A-listers — finding sartorial inspiration in the iconic toy’s aesthetic.
On Tuesday, Megan Fox rocked her own rendition of the fuchsia fashion trend – making an IRL Barbie and Ken moment with fiancée Machine Gun Kelly.
No strangers to being on top of trends, Khloe Kardashian was a Barbie girl for her birthday on Tuesday while sister Kim, now a bleach blonde, shared a snap on Instagram earlier in June, complete with pink tights, a matching cropped hoodie and, of course, a Balenciaga bag.
“I would say it’s definitely, like, future alien Barbie vibes,” the SKKN founder said when describing her style muse just last week.
Hailey Bieber had her own bombshell Barbie moment, too, wearing a bubblegum pink Versace corseted minidress from the Fall/Winter 2022 collection in a sexy Instagram snap on Wednesday.
Even brunettes have been tickled pink, with Lizzo donned a magenta hue in matching Valentino gloves, tights and frock, along with a sleek, doll-like high pony at a film screening in early June along with style stars like Penélope Cruz, Zendaya, Cardi B, Sydney Sweeny and more.
Fellas are getting in on the trend, too — beyond Robbie’s co-star Ryan Gosling, who embodied Barbie’s beau Ken in set photos. Along with Machine Gun Kelly, Sebastian Stan rocked a Valentino number in the playful shade at the Met Gala.
Even high fashion is heralding the hue, declaring pink the new black. Valentino designer Pierpaolo Piccioli debuted a perfectly pink collection in partnership with Pantone for the Autumn/Winter 2022 season – even the backdrop, floors, seats and runway were the same shade, letting the palette dazzle.
“Pink is rampant everywhere,” the Italian house told Forbes, calling it “a liberation from the need for realism.”
Meanwhile, fashion stylist Shea Daspin, who styled her Zoe Margaret Colletti in head-to-toe pink recently, told InStyle that Barbie “represents a lot more” than the color pink.
“She represents ambition and female agency,” Daspin said, “and that can manifest in how someone dresses, or who they decide they want to become.”