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Bridal glam just got a whole lot less pretty with its wild cost.

A Texas woman is going viral for her reaction to her friend’s mind-blowing $125,000 quote to have her makeup done on her wedding day.

“In today’s day and time, every aspect of a wedding is so outrageously expensive,” Emily Landon said in a now-trending TikTok with over 1.5 million views.

“I’m feeling so bad for the girls and the fiancées who are 2025 and 2026 brides,” the 23-year-old added. 

The Dallas local told Newsweek she was floored after her friend reached out to a “well-known” makeup artist — and was emailed an invoice that could fund a small wedding… or two.

Landon broke down the invoice, explaining that the makeup artist’s typical day rate is $25,000 starting out.

“Glam for the wedding date? $50,000. Right off the rip, we’re spending $125,000 and we haven’t even gotten to travel accommodations.”

Add in demands like business-class flights and hotel approval — and the bride-to-be was already over it.

“This is just so shocking to me,” Landon said. “But … 100 grand plus? I’m sorry, I can’t. I will not be getting married.”

Commenters clutched their pearls.

The Dallas bride-to-be, whose TikTok tirade racked up 1.5 million views, told Newsweek she was floored when her friend hit up a “well-known” makeup artist — and got a glam bill big enough to bankroll a wedding… or two. Pixel-Shot – stock.adobe.com

“Did you guys notice the business class requirement for the flight?! This is outrageous,” one person gasped.

But others questioned the logic.

“Okay but why would she reach out to a well-known MUA (who presumably works with A-listers)?” another posted. 

“That’s like asking Harry Styles to perform at your wedding and being shocked when he asks for $2 million.”

Professional makeup artist Jonna Legg chimed in, “That’s super weird. I’m a pro, award-winning MUA and I charge $200 for a bride. $1 per km for travel.”

Some brides are ditching glam squads altogether this year — and their bank accounts are breathing easier.

“I decided to do it myself,” Megan Diem Easton, 25, of Nashville, Tennessee, recently told The Post, adding she spent less than $100 on products from drugstore makeup brand, Milani Cosmetics.

“My wedding morning was very wholesome… The whole day was about love — not how I looked.”

It’s a growing trend, especially in the Big Apple.


Distraught bride crying on her wedding day
Not every makeup artist will make a bride weep before the vows — one pro in the TikTok comments said she’s award-winning and only charges $200 for bridal glam. boryanam – stock.adobe.com

“The New York bride is an independent, self-sufficient girl — the city just brings it out of them,” celebrity MUA Kelli Ann Sewell, 29, told The Post.

“The [DIY bridal] makeup trend is reflective of that self-confidence.”

With US weddings now averaging a whopping $36,000, many brides are cutting corners creatively. 

Monica Razak, 29, of Jersey City, hand-stitched her own gown for $700 after ghosting her $10K Kleinfeld bridal dress dreams.

California bride Lauren Avery Holmes even washed off a pro’s work 20 minutes before saying “I do.”

“I already look a lot more like myself,” she declared in a now-private TikTok. “So much better.”

Boston bride Zoe Bucuvalas made a pit stop at Sephora on her wedding day.

“My makeup artist was amazing, but I wanted to wear my favorite lip gloss at the reception,” she told The Post. 

“There’s this stigma that brides have to fully entrust their looks to makeup artists, but you really don’t… I felt like the best version of myself.”

In the end, it’s not about the glam — it’s about feeling good enough to say “I do.”



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