Can Twitter carry a politician to win an election? Playbook co-author Eugene Daniels and deputy editor Zack Stanton talk to Republican digital strategist Eric Wilson, former Andrew Yang presidential campaign manager Zach Graumann and Aaron Smith, director of the Pew Research Center’s Datalab, about the role of social media in political campaigns and the limitations of the platforms.
On the political necessity of having a Twitter presence:
“We know that most voters are more active on Facebook. So what’s happening on Twitter is primarily performative for journalists, influencers, opinion makers and other elected officials that you may need to win over — or politicians — in order to break through on Twitter. You have to sort of try and become the main character for the day. So if you’re playing that sort of status game, then that’s the objective, particularly in light of restrictions from Twitter on political advertising.” — Eric Wilson, GOP digital strategist and managing partner of Startup Caucus
“We had to find the crowd that found Andrew Yang appealing, so social media for us became a tool to build our army. What social media does is let folks feel like part of a movement that is completely different from the canned talking point that’s clearly been written by 20 people that the candidate has tweeted out.” — Zach Graumann, former Andrew Yang campaign manager