Justin Bieber Releases Surprise 7th Album ‘Swag’

Justin Bieber has finally dropped his long-awaited seventh album titled Swag.

The Grammy winner, 31, released the new project on Friday, July 11.

“Wait on me, your body, know me, know me, no, sometime / Your body know me, know me, no touch with mine / You don’t gotta dance around and let it, oh / I’ll put you on top of me,” Bieber sings in the title track, “Swag.”

“This is more of a personal project that Justin has been wanting to put out, almost like a mixtape,” a source told Us Weekly of the new release. “His label is planning a more traditional pop album for early next year.”

Just one day earlier, a music insider confirmed Justin’s surprise album to Us Weekly, revealing that photos posted on his Instagram Story on Thursday, July 10, featuring his wife of nearly seven years, Hailey Bieber, and their 10-month-old son, Jack, were part of the record’s artwork. The images showed Justin posing shirtless and in a white tank top with baggy jeans while spending time outside with his family.

Justin also teased the album with billboards around the world in Iceland, where he hit the studio to record music earlier this year, Los Angeles and New York City, which displayed the title Swag alongside black-and-white photos and unveiled the project’s 20-song track list including “Go Baby,” “Dadz Love” and “Forgiveness.”

Meanwhile, The Hollywood Reporter revealed on Thursday that the record would feature collaborations with rappers Gunna, Sexyy Red and Cash Cobain.

This marks Justin’s first studio album since Justice, which was released in March 2021 and spawned hits such as “Peaches,” “Holy,” “Ghost” and “Anyone.”

In recent months, Justin has sparked concern with his behavior on social media. He ultimately addressed the speculation about his wellbeing in a string of June Instagram posts.

“Quit asking me if I’m OK. Quit asking me how I’m doing. I don’t do that to you. Because I know how life is for all of us. It’s hard,” he told fans via his Instagram Story. “Let’s encourage our people not [to] project our insecurities onto one another. Your concern doesn’t come off as care, it’s just oppressive, weirdo.”

Justin later admitted that he knows he’s “broken,” emphasizing, “Don’t you think if I could have fixed myself, I would have already?”

A source told Us in June that Justin “has felt lost recently” since “he is going through a lot of changes” in both his professional and personal life, including moving on with his music career after parting ways with his longtime manager, Scooter Braun, in 2023.

“Navigating fatherhood, trying to put out music [and] past traumas surfacing has been a lot for him,” the insider said.

Despite the persistent concerns about Justin, his rep told Us in April, “As Justin forges his own way forward, these unnecessary stories and inaccurate assumptions will continue. But, they won’t deter him from staying committed to following the right path.”