Retail sales: Spending is suddenly surging in the US economy’s latest show of strength

The backbone of America’s economy remains solid, despite a slowing job market, elevated interest rates and still-high inflation.

Sales at US retailers unexpectedly surged in July, the Commerce Department said Thursday, rising by a solid 1% from the prior month, up from June’s downwardly revised 0.2% decline. That trounced economists’ expectations of a 0.3% gain.

Retail sales, which are adjusted for seasonal swings but not inflation, make up a sizable chunk of overall spending. July’s reading is a boon for the US economy because the country’s economic growth hinges on Americans spending their dollars.

It is the economy’s latest show of strength in the face of several economic hurdles squeezing the US consumer.

Sales jumped across most categories last month, rising the most at car dealerships, which likely reflects a rebound from the cyberattack on software systems that dealerships use earlier this summer. Those sales spiked by 3.6% in July. Excluding that category, retail sales were up by a still-strong 0.4% in July from June.

Retail spending on electronics and at grocery stores also rose robustly last month, up by 1.6% and 1%, respectively. Americans also continued to spend at bars and restaurants at a healthy pace. Meanwhile, sales were down at specialty stores and clothing retailers in July.

“The economy is maintaining an encouraging glide path down to a more normal state and a soft landing,” Oren Klachkin, financial market economist at Nationwide, told CNN.

The Federal Reserve has kept interest rates at 23-year high for a year now to stamp out price pressures in the economy. The central bank has seen some substantial progress since kicking off a historic rate-hiking campaign in early 2022: The Consumer Price Index fell below 3% in July for the first time in more than three years, according to data released Wednesday, down considerably from the four-decade peak of 9.1% seen in June 2022.

But the Fed’s bitter medicine to remedy inflation has also pulled on the economy’s reins. That’s precisely how the Fed wrangles inflation – by cooling demand, which subsequently slows down the broader economy. That comes with the risk of a recession, and those odds increase if the Fed keeps rates too high for too long.

So far, the US economy has proven remarkably resilient throughout the Fed’s inflation battle, but some cracks have emerged. The biggest, worrisome question mark right now is the future of the job market, a key driver of the economy. Unemployment recently jumped to its highest level since October 2021, after more than two years of the jobless rate hovering under an ultralow 4% rate. Economists tell CNN that once unemployment starts rising, it tends to catch momentum and continues to rise.

Many major retailers continue to say that American shoppers, including some with high incomes, are spending their dollars more carefully nowadays. That’s been a big theme this earnings season and it’s keeping Wall Street attentive for any additional signs that the US consumer is tapping out. Consumer discretionary stocks in the S&P 500 are down 1.7% this year, the only sector currently trading in the red.

Home Depot this week reported that sales in stores open for at least a year dropped 3.6% in its latest full quarter, and it expects sales to continue to dwindle this year, falling between 3% and 4% compared to last year.

“During the quarter, higher interest rates and greater macro-economic uncertainty pressured consumer demand more broadly, resulting in weaker spend across home improvement projects,” Ted Decker, Home Depot’s CEO, said in a statement.

High-end shoppers are also tightening their (expensive) belts. The parent company of luxury brands Louis Vuitton, Dior and Fendi reported late last month that sales in its latest quarter rose by just 1% compared to the same time last year, as both revenues and profits declined in the first half of its budget year.

But it hasn’t all been doom and gloom for Corporate America. Walmart, America’s largest retailer, reported on Thursday that sales at its US stores jumped 4.2% last quarter and its operating income surged 8.5% during the quarter. Online sales spiked 22%. That sent the company’s shares surging 7% during pre-market trading Thursday.

“The only place anyone is shopping right now is Amazon, Walmart and Costco,” Michael Baker, an analyst at DA Davidson, told CNN previously. “Walmart does a great job focusing on value. Value has become more important. Structurally, they’ll well positioned.”

This story is developing and will be updated.