Jell-O gets MAHA makeover with new dye-free, lower-sugar product line

Kraft Heinz is bringing a cleaner-label makeover to one of America’s most iconic desserts. The company announced Tuesday that it is launching Jell-O Simply, a new line of gelatin products made without artificial sweeteners or FD&C artificial colors, as consumers increasingly seek foods with simpler, more recognizable ingredients. The updated recipe also uses real fruit juice and contains 25% less sugar than traditional Jell-O products, according to Kraft Heinz. “For more than 125 years, Jell-O has…

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